What is a Teleseminar and How Does it Differ From Other Audio Products?

By Glen Ford

One of the easiest types of learning product to produce is the so-called teleseminar. Teleseminars are also extremely flexible. They can take many different forms and can be used for many different reasons.

For example they might be sold or they might be used as a giveaway. They can also be used to drive traffic.

But what is a teleseminar?

First off, a teleseminar is an audio product. An audio product is any learning product which teaches with sound but no visual. It relies entirely on the ability of the presenter to paint a picture with their words. As a result it places a number of restraints on the presenter.

Secondly, it is not necessarily a seminar.

A seminar is a particular type of learning event having two main characteristics. The first is two way communications between the audience and the presenter. Second is limited audience practice.

Teleseminars, however, can take a number of different forms.

In the simplest example, a teleseminar may be a one way communication. Most teleseminars are in fact, lectures rather than seminars. That is they represent a one way communication with an optional questions and answers session at the end.

However, the interview is also a popular teleseminar format. Basically two people talk — one asking question and one answering. Question and answer sessions at then end are very common.

Teleseminars can also be used as group coaching calls. These coaching calls can be problem resolution, questions and answers or true seminars. Or they may be a mix of all three. In fact, they usually are a mix of all three.

So teleseminars aren’t really seminars.

Teleseminars can also be distributed in a number of ways.

There is the original teleseminar of course. Traditionally, this was a one time occurrence. In other words, once the original teleseminar was over it could never be a true teleseminar again. However, this is no longer true. New technology is being used that allows teleseminars to be repeated. Effectively replays of the original are scheduled. A recording is then replayed for the new audience. Only the question and answer period will change from one event to another. In fact, if the questions are submitted by the web (email or messaging) then it is entirely possible to repeat the questions and answer session as well.

But teleseminars can also be recorded and released later as a podcast or downloadable mp3 or replayed as part of a website. They can even be copied to CD and distributed physically.

What teleseminars really are is a telephone conference call placed for educational purposes.

The media used to create the event is what defines a teleseminar. What’s discussed or how it’s discussed or how the product is distributed is not really important. The fact that it started as a telephone conference for educational purposes is the defining characteristic.

Do you want to learn how to create information products (learning content)? Check out my new free eBook “7 Myths and Seven Tricks in Nine Steps”: http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

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