Archive for the 'Marketing' Category

Three Must Dos For Every Loan Officer

By Chad Webber
Let’s take a quick snapshot of 3 skills that every loan officer should be working to improve to accomplish at least 1 of the goals listed above.
1 – Writing: The fine art of writing is one that is neglected by most in the sales field. I’ve always been stumped by this because there [...]

Corporate Greeting Cards Three Good Reasons to Send Them

By Miranda Xavier
In a time of recession is sending corporate greeting cards really a worthwhile investment? Everyday there are newspaper reports about cutting back our debts, about governments who have overspent. What is the small business owner supposed to do? Here are three reasons why you should still send corporate greeting cards.
1. Let your clients know [...]

Good Arguments Arent Enough to Persuade

By Signe Dayhoff
Family Law attorney Charlie was to give a fund-raising speech for the local unit of the American Cancer Society to fellow lawyers and local business executives. He was eager to do it because his mother had died of breast cancer and his wife, Edy, had had a brush with melanoma.
His goal was to [...]

Your Real Estate Website First Consider Your Home Page

By Marte Cliff
Have you looked at many realtor websites? If you have, you’ll notice that most of them look alike. It’s almost like they were stamped from a cookie-cutter, with the only difference being the name of the firm. (Actually, I think many of them were.)
The only obvious purpose of most real estate websites seems [...]

Home Builders Beat High Advertising Costs With Directional Bandit Signs

By Sterling Hall
Simply put. Directional bandit signs work great! With today’s increasingly high costs to advertise in local newspapers many real estate builders sellers have no choice but to use alternative methods to print advertising.
Proven effective for many years, these signs are an affordable effective form of advertising that has leaped to the forefront of [...]

Why You Dont Need a USP to Market Effectively

By Tom F Albrighton
A USP, or Unique Selling Point, is a unique attribute of a service, product or firm that can’t be obtained anywhere else. By developing USPs, the received wisdom goes, firms can stand out from competitors and fight ‘commoditisation’, where competing products are effectively equal and customers buy primarily on price. Sugar and [...]

The Many Different Ways to Use Promotional Pencils

By Eva Fonda
We can never have too many pencils. Whether it is for writing down a shopping list, a message, or a phone number, or jotting down a spur-of-the-moment idea that comes to mind in the middle of the night, a pencil is a great tool to have within arm’s reach.
Aside from being useful, pencils [...]

Promotional Christmas Gifts PGA Tour Golfing Gifts (Part One of Two)

By Dan Toombs
Even if you are not a golfer, you will no doubt have heard the name PGA Tour. PGA Tour have launched a new range of top quality promotional gifts that you may find of interest. If you have customers that golf, you are bound to find the perfect Christmas gifts for them here. [...]

The Multi Purpose Vinyl Banners For Business

By Muqtada Khalid
Many businesses make full use of every arsenal for marketing campaigns. They utilize every tool and asset to promote the business identity. A very useful tool for marketing is the called the vinyl banners. Their large size and resistant material makes them an ideal candidate for outdoor usage. Due to their large size, [...]

The Persuasion in Hearing the Magical Word Yes The Most Important Thing to Remember

By Michael Bahian
In the world of business especially in marketing and sales, you have a lot of things to remember when it comes to persuading your clients. This persuasive action plays a very critical role in marketing and sales.
I am telling you here the real fact that as a salespeople, you need to take your [...]