By Ken McFarland
Should I self-publish my book–or send it to a publishing house? What are the pros and cons of self-publishing, compared with submitting a manuscript to a traditional “for royalty” publishing house? Consider the following:
Using a Publishing House: The Pros
The biggest plus for you as an author, if your book is published by a “traditional” [...]
By Lance Winslow
Marketing a nonfiction book is not totally difficult, but marketing it well surely is. In other words, if the topic is industry specific, there will be folks interested in reading it, especially if you are an expert (a real expert) in the field. Of course, getting them to buy it, well that’s a [...]
By Harriet Hodgson
Publishers are struggling these days. Your publisher may cut back on publicity to save money. What can you do to boost sales? I created my own marketing plan. Years ago, I worked for a software company and was a writer in the marketing department. When I created my marketing plan I drew upon [...]
By Nickolove Lovemore
Deciding to write a book can be a big decision. Just getting the main content of your book is a major task in itself. However, writing your book is one thing, selling your book is another. You need to have a very clear book marketing plan from the outset especially if you want [...]
By Nickolove Lovemore
Choosing the right title for your book can make a huge difference when it comes to marketing and selling your book. It’s far easier to sell a book with a great title – even a poorly written book – than it is to sell a great book with a poor title.
Generally, there are [...]
By Patrick Davis
Thousands of screenplay writers from all over America submit their stories with hopes that their work will be material for the big screen. But many are rejected because of various reasons, one of which is due to “story-based” cliches.
With that, one of Southern California’s entertainment reporters voiced over the air that Hollywood movie [...]
By Margay Justice
I have a confession to make: I am a marketing neophyte. I have no idea what I’m doing; I’m just making it up as I go along. Sales pitch? What is that? Self-promotion? Somebody hold my hand or better yet, do it for me. I don’t know how to self-promote. I certainly don’t [...]
By Roger C. Parker
A successful book title does more than just sell your book by describing the change–or benefit–it offers. The best book titles create lasting brands for their authors. These brands ensure years of healthy sales, while helping authors sell future books and creating a brand for the author’s business.
Book titles, thus, are more [...]
By Cheryl Pickett
If you do even a brief search about publishing a book, it is highly likely you’ll pull up one or more POD publishers (also referred to as “self-publishing companies). You may also find these companies attractive initially because they appear to make the process simple, especially for new authors. However, most of these [...]
By Nancy Hendrickson
In the three years that I’ve been working with authors and entrepreneurs, I’ve discovered that the majority of them think that marketing their books is an expensive proposition – – particularly when it comes to selling on the Internet.
In fact, spending a lot of money on pay-per-click or advertising doesn’t always translate to [...]